CONTACT: Wendy Sachs/ Dan Klores Communications
212.981.5180 Amit Gilon/BrainPOP
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New York, NY - BrainPOP (, the creator of original, animated, educational content used in twenty-five percent of school districts nationwide - launches BrainPOP Jr. (, a new learning program specifically geared for children between 5 and 8 years old. Topics are carefully chosen to correlate with national standards and testing mandates but are written in fun and understandable language for children.

The newly created movies on BrainPOP Jr. range in topic from the food pyramid and allergies to animal hibernation and telling time. The audio-assisted, kid-friendly navigation allows young children to easily move through various sections, including science, health, reading, writing, social studies, and math. Each entertaining, animated movie is also supplemented with quizzes that are read aloud, as well as games and innovative features to assist teachers and parents.

"The extraordinary success of BrainPOP inspired us to create BrainPOP Junior, designed specifically for younger children," says BrainPOP chairman and CEO, Avraham Kadar, M.D., himself an NIH-trained immunologist who has specialized in the treatment of children. "We think we've developed a 'magical' mix of joyful exploration and education that will allow children of all backgrounds to understand subjects like never before. We truly believe BrainPOP Junior is an important milestone in the future of education, and we look forward to receiving feedback from parents, teachers and children."

Developed to be used by families at home and as part of lesson plans at school, BrainPOP Jr. allows users to customize the pacing of the movies and to give children the chance to answer questions independently or make predictions before proceeding.

"We were repeatedly asked by teachers, 'What do you have for younger students who love BrainPOP but need content that is easier for them to digest?'" says Karina Linch, a vice president for BrainPOP Jr., who as a teacher used BrainPOP in the classroom before recently joining the company. "BrainPOPJr. is the perfect tool for children as early as kindergarten."

For a limited time, BrainPOP Jr. ( is offering a free subscription to view and experience its content, which includes five-minute movies and a unique notebook feature corresponding to the content. The Web-based product will be updated continuously.

About BrainPOP

BrainPOP, founded by Avraham Kadar, M.D. in 1999, is the leading producer of animated educational movies for grades K-12. Millions of students regularly watch BrainPOP movies and exchange messages with a dynamic cast of five characters who lead them through related activities on the BrainPOP web site: interactive quizzes, comic strips, and experiments. Twenty-five percent of U.S. school districts subscribe to BrainPOP and integrate its offerings into daily curriculum. The company has developed partnerships with Time Warner, Popular Science, McGraw-Hill, National Geographic, AOL @ SCHOOL, Yahoo! and Road Runner. BrainPOP has won multiple education and media awards including: The District Administration Curriculum Award; top honors at the Flash Film Festival; Forbes Best of the Web; and AEP's Distinguished Achievement Award for Educational Websites for Children. BrainPOP's first print title, The Science Almanac for Kids, was published in Summer 2004.

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